How a global nonprofit increased Year-End Digital Fundraising by 66% YoY with the help of Spark

Learn how this global nonprofit, partnered with Spark to create a robust digital marketing strategy that engaged their growing audience, and took the audience from followers to loyal donors and advocates.

+

The Nonprofit: A faith-based organization* that produces resources for discipleship through a mobile app that includes audio and video teaching, and music.

*(Client name redacted due to Non-Disclosure Agreement (NDA) to ensure confidentiality)

The Challenge: Leverage the global user base of the nonprofit’s product to fundraise $225,000 during the 2023 Year-End Campaign.

The Solution: Audit the organization’s digital presence, and create a robust digital marketing strategy with multiple focuses.

  1. Create a storytelling digital marketing system: By creating a system to empower users to share their stories with the organization in written, audio, and video forms, we were able to gather impactful story content for the organization’s digital marketing channels.

  2. Build a culture of generosity into the marketing of the organization: The nonprofit’s work was such a high caliber that the audience often wasn’t aware that there was a financial need. With a digital appeal strategy, and a language guide, the marketing team was able to integrate generosity into the culture of their marketing.

  3. Create a robust year-end digital fundraising campaign involving:

    • Creating a campaign theme, and overall storytelling strategy

    • Creating year-end appeal language templates for the team to implement

    • Script writing for the year-end appeal video

    • Developing a social media strategy

    • Conducting website conversion rate optimizations

    • Creating an email marketing strategy

The Results

Increased the volume of email and social media marketing by 90% YoY during year-end.

Exponentially increasing engagement in these digital channels with the nonprofit’s audience.

Increased Engagement

Increased average email open rate from 20% to 34% QoQ, translating to hundreds of thousands of more people becoming aware of the need.

Increased Donations

Generated a conversion rate on the donation page of 23%.

(Industry average = 2%)

Increased Donations & Impact

Supported the increase of digitally attributed donations by 66% YoY during year-end from $50,000 to $83,000.

Achieved The Goal!

Contributed to accomplishing the goal of fundraising $231,000, exceeding the campaign goal of $225,000—funding the growing impact of the organization for the upcoming year!

Do you want to grow the impact of your organization?

Hi, my name is Josh, and I run Spark Collective—where we believe that you can tangibly grow your nonprofit through digital marketing.

If you want to get more clarity on your digital marketing, let’s connect!

Still not sure?

Here’s what other growing organizations are saying…

“I'd recommend Spark Collective to other nonprofits because it would be very difficult to find another firm that is this knowledgeable about nonprofit marketing who is this willing to dig so deep with you."

Jeremy Lamour
Director of Partner Engagement
New Life Centers

“I am extremely satisfied with the services that Spark Collective provides—our return on investment has been great! I'd recommend that any nonprofit start working with Spark and see the results for yourself."

Clive Craigen
Executive Director
Pursue Scholars

“Spark exceeded my expectations and I now have clarity in our organization's marketing plan!"

Rosario Dominguez
Marketing Director
New Life Centers

Free nonprofit growth marketing resources straight to your inbox…

I promise to never spam you or sell your email to anyone! Your data is safe.