Recently we talked about how to analyze and evaluate your year-end digital campaign data in order to make decisions and grow impact.

In that post, we talked a bit about conversion rates on your donation page, but today I want to dive deeper into why this metric matters so much.

We recently launched a Meta Ads campaign for a client. The goal was clear: engage the audience and drive meaningful conversions. We launched two ads simultaneously—Ad 1 and Ad 2—with unique creatives and copy aimed at the same audience.

When contemplating digital engagement, several critical factors demand consideration:

The Data-Driven Imperative: Fueling Growth Through Insights

For years, I've been dedicated to unlocking the potential of nonprofits' year-end digital fundraising efforts. Through careful observation and insightful analysis, I've developed a straightforward yet powerful formula that can make all the difference. Let's dive in.

3 easy ways to increase donor and partner engagement via email

The last thing you should do is start throwing money or time at digital marketing channels, without goals or a strategy.

In this series, we’ll be talking about the benefits of Facebook Ads for nonprofits, how to track the ROI and the best practices to optimize ads and maximize performance and results.

A donor lead scoring system is a process by which a potential donor who enters your donation funnel is given a specific internal label to indicate how likely they are to convert to a donor.

5 ideas on how to use this tool to help you be more efficient and effective in growing the reach of your organization through ChatGPT and other AI (artificial intelligence) tools.