Driving your mission forward.
Spark’s Process
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Audit & Strategy
Nonprofits are not one-size-fits-all. Your organization has unique challenges that deserve a tailored digital strategy. Before we implement anything, we recommend a Digital Audit & Strategy. We’ll audit your entire digital journey and give you a clear strategy to grow your impact through digital.
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High-Impact Implementation (Done-for-you)
Based on our audit and strategy process, we’ll implement a High-Impact Strategy to spark growth for the mission of your organization. This could include digital paid ads, Google Ad Grant, SEO, website optimizations, email marketing, and/or marketing automation. This a retainer commitment as we’ve seen that extended partnership together is the best way to generate results.
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High-Impact Coaching (Done-with-you)
You may have the team, but need a guide. Digital Marketing can be a maze and you could waste valuable time and resources if you choose the wrong path. I’ll walk with you to ensure you’re asking the right questions, have the right tools, and are moving in the right direction. This is a retainer commitment as we’ve seen that extended partnership is the best way to generate results.
Spark Services
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Your nonprofit can’t reach new audiences through digital marketing without doing prospecting. One of the fastest ways to do this is through digital ads. This includes Google Ad Grant, Meta Ads, LinkedIn Ads, and others. Spark has reached thousands of prospective donors and volunteers for organizations through digital advertising.
*Note: Paid Ads require budget in addition to the agency fee
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Increase your organization’s ranking in search engines and grow organic traffic to your website in order to reach and attract prospective donors.
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Reaching and engaging prospective donors through organic social media continues to become a growing challenge. This is why you need Spark’s expertise in content strategy and channel algorithms to drive your mission forward.
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You can drive as many prospective volunteers and donors to your website, but if it’s optimized to drive conversions then it’s wasted effort.
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The most efficient and cost-effective path to reaching volunteers and donors is through email. But most nonprofits don’t have an email marketing strategy. Work with Spark to not only create an email strategy, but also implement that strategy.
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Did you know that you can keep volunteers and donors engaged with your nonprofit without doing one-to-one work with every single individual? Spark will get your systems automated and setup and create content that grows relationships with partners.
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Your nonprofit’s digital marketing efforts are nothing without telling your organization’s story well. For the last 12 years Spark has written copy for nonprofits for that has supported the fundraising of millions of dollars to drive missions forward.