In my experience with nonprofits, as we increase digital touchpoints (whether that’s email, texts, social ads, or other channels), engagement rates often maintain or even improve.

Before we get into the nitty-gritty, let’s talk about why blog content is such a big deal. Sure, you can crank out weekly posts, but what do those posts actually accomplish?

The last thing you should do is start throwing money or time at digital marketing channels, without goals or a strategy.